The Times They Are A' Changin’
We’ve been busy at Boxwood, and we’re excited to spill the beans (heh) on all our efforts and ideas for our customers whom we love so very much. We will now be pumping out newsletters every week to let you all know what cool tricks we’ve got up our sleeve and how they will be benefitting you! Our first post is chock full o’ cool info, so be sure to read up!
Recently, we at Boxwood realized that operating just a café wasn’t enough to satisfy our thirst for delicious coffee. We needed to raise the bar and grant ourselves more freedom to offer the very best we could to our customers’ taste buds. We didn’t want to sell someone else’s coffee, we wanted to sell our own coffee. That meant creating a roasting company.
Cue a really expensive impulse purchase. Our shiny red coffee roaster arrived brand-spanking new a few months ago and we got to work. Since March we have been busy learning the ins and outs of coffee roasting to create beautifully crafted and perfectly roasted coffee beans. We started playing around with a few single origin beans from Honduras, Columbia and Malawi and began to make roasts perfect to offer our customers. Fresher than grandma’s apple pie out of the oven, we put them up on the pour-over board and stocked our shelves with swanky new bags. The response from everyone has been incredibly gratifying, it’s a fantastic sight to see customers enjoying the fruits of our labors! With this success, we pushed our luck further.
In April we joined the farmer’s market in Summit just around the corner from the shop and brought a plethora of coffee out to the masses every Sunday from 8am to 1pm. Our home-roasted single origins are selling great as pour-overs and in the bags, and we’re also selling out of our regular hot brew and cold brewed iced coffees as well! Having customers stop by to watch us pour coffee and just talk about anything java related has been an awesome experience with us – connecting with the people drinking our coffee fills our caffeine-sputtering hearts with so much joy and satisfaction. You guys rock, and we love you.
In our efforts to show you how much we love you we’re going let you in on everything we can about what’s next on our big To-Do List. Our roasting operation is just beginning to pick up speed, and we are super excited to get it running at top gear. There’s plenty of green coffee stocked up and ready to be roasted and brewed, and we want you to brew it! Keep an eye out in the café and on the website for information about a brand new online store we are launching. Now you can order bags of coffee to be delivered right to your door at your convenience, or have them sent to someone you care about as a gift! All your friends and family should be drinking good coffee too, you know. And for those of you who are truly faithful coffee junkies, we are also unveiling a subscription service that allows you to receive coffee at your doorstep automatically every two or four weeks as long as you desire! Sign up for a given length of time and never worry again about running out of your favorite specialty coffee beans again!
We have already begun the process curate our own coffee blends to brew non-stop in house and sling some wicked shots of espresso. Those are some big works-in- progress, but we’re pumped to accomplish them and we’ll keep you updated on the work we’re doing! Feel free to stop by and ask us questions about what’s to come and what’s already changed if you missed it, and of sign up to receive our weekly newsletter if you haven’t already! Stay tuned to hear some info on in-house brewing guides, coffee tastings and other cool things we plan to provide in the coming weeks.
It’s going to be a fun summer, stay cool!
Hayden Kaye is our Master Roaster and head of the Say Interesting Stuff department.